In 2014 Cisco estimated that 75% of internet traffic will be video by 2020.
They were wrong.
In the 2016 they updated that figure to 90%.
Online video is changing the definition of how we consume moving pictures.
A recent survey of teenagers by a television company asked them what their favourite TV channel was.
The answer was Youtube – which isn’t clearly not a ‘TV’ channel in the traditional sense.
For businesses the middleman has been removed and you can broadcast directly to your audience.
and there is one channel that you can make your own.
Live video is especially defensible for businesses for one reason.
Most don’t want to do it.
It’s nerve wracking.
What if I forget what I’m talking about..
What if no-one watches..
But the rewards are huge. One of my clients is regularly getting 5000+ viewers on her videos and 10-15 subsequent sales. Recently someone can in to by a watch that she featured in the video – while she was still Live..
Fortune favours the brave.
I’m going Live daily on Facebook. I have some interesting guests lined up too.
Join me unfiltered and unshaven.
Come swimming in the Live pool. Tell your friends. The waters fine.