The stories we tell ourselves are fascinating.
‘I’m not a good marketer’
‘I hate technology’
‘I’m not an entrepreneur’
I hear all of those regularly.
and when I start working with the claimants, they often turn out to be false.
There’s this strange myth that if you’re *ahem* older, that you can’t modernise your business or participate in this digital driven business world.
It’s weird because experience is one of the most valuable things you can have to generate results. (it’s over-utilised in selling but that’s for another day)
A lot of my clients are in their 10th or 20th year of business.
They ain’t no spring chickens.
And the instinct and stories they bring are gold.
The raw ingredients are there, I just help them translate and amplify them.
While we are in the midst of a revolution in the way we can reach and serve new prospects and customers, the fundamentals of persuasion and human psychology haven’t changed.
Principles will always win over tactics.
Old dogs can learn new tricks.
You just have to be a willing trainee.