Last year I decided we needed to go to Queenstown.
I haven’t been for 10 years and like spontaneous trips.
I looked at flights at 7am, chose the ones I wanted and then..
..I didn’t buy them.
The justification was I needed to speak to Michelle and discuss it. Max was going to miss a day of school. Where would we stay? blah blah blah
11am rolls around.
I asked her if we should go to Queenstown.
So I went back to book them. The browser window was still open. I opened a new one and searched for the same flights. hmmm they seem more expensive.
Two searches side by side. $254 difference.
Airlines have algorithms that analyse searches, purchases and demand. This is pretty common and I had fallen into the trap.
But it cost me $254.
Because I didn’t pull the trigger.
I had no real reason to delay. But I did.
Speed is everything.
Speed of thought. Speed of decisions. Speed of action.
I notice a direct correlation with the people who decide to work with me quickly and dive into the work.
Learning, executing and putting numbers on the board.
Speed is the factor that is causing startups to bite into big, incumbent competitors at an increasing rate. Big companies can’t do speed.