Yesterday I had 19 awesome people come to my event in Auckland.
Each near the top of their respective games and looking for more.
They were all full of information. Up to the eyeballs in it.
But yesterday was about something more important.
I had people updating their websites, writing ads and executing. Right there in the room.
Information is abundant but implementation is scarce.
Daniel Levitin writes in “The Organized Mind: Thinking Straight in the Age of Information Overload.”
“In 1976, there were 9,000 products in the average grocery store, and now it’s ballooned to 40,000 products. And yet most of us can get almost all our shopping done in just 150 items, so you’re having to ignore tens of thousands of times every time you go shopping,”
This phenomenon isn’t isolated to shopping in a store.
We’ve created more information in the last 10 years than in all of human history before that.
All of this is more information than the brain is able to handle. Levetin says: “The conscious mind can pay attention to three or four things at once. If you get much beyond that, you begin to exercise poorer judgment, you lose track of things and you lose your focus,”
Considering we’re taking in five times as much information every day in 2017 as we did in 1986 we have to make a conscious effort to beat back the flood.
There are so many options for a business to take to move it in the right direction that choosing one is increasingly difficult.
How to fix it?
Put the knowledge into practise.
Hit pause on reading about the latest and greatest growth tactics (including mine if it’s stopping you implementing)
If you want to DIY, do it. Execute. It’s the most important thing.
If you want a proven system then get in touch: