There are 2.3 billion smartphones in the world.
Hard to believe considering the iPhone, the phone that drove mass adoption, is only just 10 years old.
Over half of this market is owned by 2 companies – Apple and Samsung – and their competing operating systems.
These competing operating systems get some people in right tizzy.
There are The Apple Fans who will buy everything they make and defend them ferociously if ever a bad word is said. On the other side of the aisle are the The Android Fans who will do exactly the same for their beloved operating system. Many of this group love Android because it’s not Apple.
They hate everything about Apple.
It’s retail stores.
Steve Jobs’ turtlenecks.
Apple and Samsung both make good products. Each have their individual strengths and weaknesses if you compare them.
But a large segment of the market won’t compare them as that’s not how people make decisions.
We make emotional decisions then use ‘facts’ to justify the decision.
This is why spending energy focusing on your competition is usually wasted.
Some will choose them, some will choose you. Because it feels right to them at the time.
Perversely spending time and energy watching your competitors will make you act more like them. And they have a monopoly on being them just like you have a monopoly on being you.
Monopolies are a great place to do business from.
Enhance the monopoly of you. Don’t compete with them.