When Captain Cook set sail in 1776 he didn’t have a map.
In three voyages Cook sailed thousands of miles across largely uncharted areas of the globe. He mapped lands from New Zealand to Hawaii in the Pacific Ocean in greater detail and on a scale not previously achieved. As he progressed on his voyages of discovery he surveyed and named features, and recorded islands and coastlines on European maps for the first time.
These maps have been updated and developed in ever increasing detail.
Maps help us get somewhere.
and businesses need maps too.
I’ve got my own map.
It’s an ecosystem of interconnecting pieces that form the basis of digital performance.
The ecosystem maps everything from potential traffic sources through your websites and the systems behind them that automate communication and sales. By setting KPI’s for the different areas you can quickly diagnose points of weakness and opportunity.
It looks like this:
My program teaches the key components and get’s them working together in harmony.
That’s where the magic happens.
I don’t often do live webinars outside my coaching group but it’s time.
Next Thursday I will be walking you through the ecosystem live.
It’s 5pm NZ time so I will likely be supping a fine Waiheke red because Thursday is almost the weekend..
There will be a nice bonus for attendees as well.