The current zeitgeist.
It’s very tempting for you to be attracted to the latest thing when choosing what to sell or what products to develop.
If it works you look like a clairvoyant genius.
If it fails you can say ‘the market wasn’t ready’ or ‘it was too innovative’.
Want to know how to guarantee sales of a new product or guarantee a new online business will work?
Sell what is already selling.
I know; crazy.
One of the biggest hang ups I see is looking for a new product or a new market or something unique to sell.
Selling what is already selling shortcuts that and let’s you focus on what really matters.
Making it better.
Better to your market might mean cheaper, faster, longer lasting, better guarantee, stronger or even more scarce and expensive.
How do you figure out what’s already selling? Besides common sense?
Look at products on Clickbank, look at the charts on Commission Junction, search Google Trends or trawl the sales tables on eBay/Amazon/TradeMe.
By all means be innovative but be prepared to spend more money and a longer time frame before the market ‘gets’ it.
If you’re selling something that you want others to buy then we need to speak: