86 km an hour.
In a boat.
Without a motor.
The only way to get close to experiencing it would be to drive your car in a rain storm with your head out the window while driving over speed bumps.
That’s what the latest Americas Cup boats are capable of.
They do this by having the minimum amount of boat in contact with the water. Standing the boat up on the foils to minimise drag.
4 years ago in San Francisco foiling was the holy grail. Boats would spend 20-25% of their time up on the foils. They could only do it in the direction the wind was blowing.
A couple of days ago Team New Zealand went around the whole course on foils. 100% of the time the boats hull wasn’t touching the water.
For a long time everyone thought it was impossible. Until someone did it. Now they’re all doing it.
When your competition can go around a course at 100% one tiny mistake by the other side means they will get left behind.
This is the new normal.
Just like boat racing speed has become the key differentiating factor in business.
Speed of decision making.
Speed of execution.
Speed is only possible with belief.
When you can see someone else doing ‘the impossible’ it ceases to be impossible.
Observe. Decide. Execute.
It’s the only way.