Authorities share knowledge.
Authorities publish content.
If you don’t then your market has no context.
No idea of how you can help them.
You must entertain, inform and educate.
Otherwise they will pay attention to the person who does.
Coming up with things to say is often the bottleneck for most people.
Here’s 18 sources of inspiration:
Whats New? – industry news or latest happenings
Whats Important? – law changes, new tech
Buzzsumo – see whats worked before
Quora – what are people asking questions about?
Industry Forums – the latest topics of conversation
Facebook groups – questions and insights
Industry publications – comments and editorial
Hashtags – what are the masses discussing
Slideshare – see what people are searching and learning
Interviews – who’s saying what
Surveys and Research – what do the numbers say
Competitors Websites and FAQ’s – great artists steal
Conference Agendas – what’s the topic of conversation?
Salespeople – what are customers asking them?
Google Search Box – autocomplete
Statistics – whats your take on industry stats
Amazon Book Lists – what are people reading
Reddit – free and open discussion
There is no shortage of places to see what your potential customers care about and need to know.
A true authority grabs the attention of the market by starting the conversation and hitting publish.