Offers are the gateway to the sale.
Where most people get tripped up is they only make the offer just before the intended sale.
You must be making offers. All. The. Time.
Prospects at different stages of the buying cycle need different offers to move them along the cycle.
They might want to download info before committing to the next step.
They might want to get regular emails from you to get a sense of what you do and how you do it.
Watch a video.
Consume a webinar.
Attend an event.
A good offer must illicit some level of commitment – contact details, time, attention.
It also must deliver some level of value – inform, educate, entertain.
Contact Us, Free Appraisal and Download Our Brochure are the worst examples of offers in common usage.
Injecting value into those same offers would multiply their effectiveness.
Here’s a list of offer types:
- Industry Case Studies
- New Industry Research
- Free Tools
- Free Trials
- Product Demos